Upcoming Opportunities in Digital Marketing Beyond Google - Indore Digital

But there is more to search than Google. And even with Google, if you want to succeed you have to think beyond traditional SEO and PPC ads because everyone is using traditional tactics.

That’s kind of crazy to think about knowing that Google has been around for a while and so has SEO. And according to Google people go through a handful of emotions as they search that lead up to a purchase.

But marketers forget is that 63% won’t buy from brands that provide irrelevant information. So, if your content doesn’t help people or even worse is off, it’s going to hurt you over helping. Now when I first started off in the digital marketing world 22 years ago marketers didn’t have this problem. When you created content, you stood out for one simple reason… there was a lack of content. But these days that isn’t the case. Indore Digital is one of the leading Digital Marketing Agency in Indore, we identify opportunities in the marketing and build strategies accordingly. To generate better ROIs in marketing campaigns If you don’t pay attention to the trends out there and adapt to what people want, you will lose.

Google is nit the only search engine where people search there are many platforms where we have to search for different products. For Instance, On YouTube, you may find videos about the movie and on Pinterest, you may find images from the city. And on Instagram, you may find pictures of restaurants and food dishes people ate in Amsterdam.

Every minute 167 million TikTok videos are watched, versus only 5.7 million Google searches. It’s not just TikTok either, people are spending more time on Facebook Live, iMessage, and even shopping online.


Typically when people work with your brand they have positive and negative experiences. You want to make sure they typically have a good experience when they first start using your product and service. You also want to make sure towards the end they also have an amazing experience. 

A simple example of this is riding a bike. When a child first gets a bike they are filled with joy and excitement and it creates a great first peak. But as they start riding their bike they may fall a few times and it can create negative peaks. But once they get the hang of it, they are off to the races, having fun and not falling, which creates a positive end peak. 

With your product or service, continually survey your customers and figure out what you can do to continually delight them. It’s the best way to figure out how you can create those emotional peaks.


Conclusion


But we don’t stop with Google. From social media to email marketing to CRO… there are many marketing channels that you should consider. And when it comes to search, keep in mind search is everywhere. From Google to YouTube to TikTok… search is everywhere. You have to be very smart with your marketing campaigns every brand need to survive in this competitive world of marketing, trends are changing every day just go with the flow and express your brand in the market and you will definitely get the return

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